Developing Cultural Connections While Traveling: Discover Mexico’s Rich Heritage

As a member of the TAFER Residence Club, you have the unique privilege of experiencing Mexico far beyond its breathtaking beaches and luxury suites. Each destination unlocks a deeper connection to the country’s rich heritage, filled with color, rhythm, flavor, and centuries-old traditions. From vibrant seasonal festivals to artisan markets and immersive cultural showcases, your journey becomes a living expression of Mexico’s spirit. 

Here’s how to embrace the heart and soul of each destination and find out what’s happening during your stay. 

Puerto Vallarta: Music, Art & Timeless Celebration 

Nestled between the Pacific Ocean and the Sierra Madre mountains, Puerto Vallarta is alive with tradition. Its cobblestone streets echo with mariachi music, folkloric dances, and year-round festivities that bring the community together. 

What to Experience Year-Round 

• Winter: Festival de Día de Reyes (January)  

A joyful celebration of the Three Wise Men with parades, live music, and the delicious and traditional bread "Rosca de Reyes". 

• Spring: Puerto Vallarta International Film Festival (March)  

A glamorous event celebrating international cinema with screenings, galas, and panels.  

• Summer: Guayabitos Cultural Festival (July–August)  

A family-friendly showcase of local music, dance, and traditional food. 

• Fall: Día de los Muertos Festival (Late Oct–Nov 2)  

One of the most spectacular in Mexico, with altars, catrinas, music, and candlelit cemetery processions. 

 Puerto Vallarta also boasts a thriving art scene, with galleries along the Malecón and in the Romantic Zone. Many of these participate in the popular ArtWalk, which takes place from October to May. 

Riviera Nayarit: Indigenous Wisdom & Artisan Expression 

Home to the Huichol people and other indigenous communities, Riviera Nayarit is a sanctuary of sacred traditions and bold craftsmanship. Each visit reveals something new in beaded art, ancient ceremonies, or culinary rituals. 

Seasonal Highlights 

• Winter: San Blas Festival (February)  

A religious-meets-cultural fest with parades, music, and traditional fishing rituals. 

• Spring: Bucerías Oyster Festival (April)  

A beachfront celebration with fresh seafood, dancing, and local crafts. 

• Summer: Corn Festival in Jala (August)  

Honoring the corn harvest with processions, dance, and regional fare. 

• Fall: Huichol Cultural Festival (September)  

Dive into sacred rituals, music, and intricate beadwork from one of Mexico’s most spiritual cultures. 
 

Don’t miss a visit to Sayulita or San Pancho, where local markets and street art bring the region’s creativity to life. 

Cabo San Lucas: Where Tradition Meets Glamour 

Cabo’s blend of desert landscapes and deep-sea horizons sets the stage for bold cultural expression. Though known for luxury, it pulses with Baja traditions and artistic flair. 

What to Catch Each Season 

• Winter: Festival of San José (March)  

The main celebration of San José del Cabo’s patron saint includes a variety of cultural parades and art fairs. 

• Spring: Todos Santos Film Festival (April)  

Celebrating local and international cinema in a vibrant colonial town near Cabo. 

• Summer: Fiestas Tradicionales de Santiago (July)  

A mix of religious ceremonies, ranchero music, and local cuisine. 

• Fall: Baja Sur Arts Festival (November)  

A massive open-air art and performance celebration showcasing regional talent. 
 

Cancun: Mayan Heritage & Modern Vibes 

Cancun is more than crystal-clear water and nightlife. It’s a gateway to Mayan legacy and a thriving creative scene that honors ancient roots. 

Must-See Events 

• Winter: Mayakoba Golf Classic (February)  

While modern in nature, this PGA event draws international attention to local hospitality and culture. 

• Spring: Equinox at Chichen Itzá (March 20–21)  

A stunning solar phenomenon draws visitors to the ancient ruins to witness light align with temple steps. 

• Summer: Riviera Maya Jazz Festival (June)  

A world-class music festival on the beach featuring international artists. 

• Fall: Festival of Life and Death at Xcaret (Oct 30–Nov 2)  

A beautifully immersive Día de los Muertos celebration combining tradition with theater, art, and culinary tastings. 
 

Made in Mexico: TAFER’s Signature Cultural Celebration 

Each September, TAFER Resorts celebrates Made in Mexico, a brand-wide event to honor the country’s cultural richness, artistry, and hospitality. Expect a week of culinary showcases, artisan markets, folkloric performances, and immersive experiences that bring each destination’s essence to life, all within the comfort of your resort. 

This is your opportunity to experience Mexican pride in full color, sound, and flavor, curated exclusively for TAFER club members. 

For dates, schedules, and resort-specific offerings, visit your member portal or speak with your concierge before arrival. 

How to Stay in the Know  

Want to align your travels with these cultural events? Easy. As a TAFER club member and you can: 

• Ask your pre-arrival concierge for seasonal events in your destination 
   

• Check local tourism boards and event calendars 
   

• Visit your TAFER member portal for curated event highlights 
   

• Follow TAFER and your favorite resorts on social media for up-to-date announcements 
   

Whether it’s your first visit or your fifth, your travels with TAFER unlock deeper meaning and memorable moments, because Mexico is more than a destination. It’s an experience. 

Plan your next culturally inspired escape with TAFER, and let every trip tell a story.