TAFER Hotels & Resorts to Open Two Luxury Resorts and Exceptional Residences at Mexico’s Diamante Cabo San Lucas
SAN FRANCISCO (August 7, 2024) — TAFER Hotels & Resorts, a forward-thinking leisure and hospitality company celebrated for its collection of award-winning hotels, luxury resorts, and boutique villas across Mexico and the Caribbean’s most coveted beach destinations, is proud to announce a partnership with Diamante Cabo San Lucas (Diamante), a master-planned luxury resort community. As a part of its agreement, TAFER will open two new luxury hotels – considerably expanding the benefits of existing members of the Diamante Residence Club and TAFER Residence Club – as well as exceptional residences, ranging from one- to four-bedroom villas, within Diamante Cabo San Lucas, which is set on 1,500 acres of stunning Pacific Ocean coastline and magnificent dunes in Mexico’s Baja California. Additionally, TAFER has agreed to partner with Diamante to own and operate the Dunes Course by Davis Love III and El Cardonal by TGR Design.
“Our partnership with Diamante Cabo San Lucas is an extremely significant milestone as we establish ourselves within one of Mexico’s most exclusive and esteemed private resort communities, further positioning TAFER Hotels & Resorts as a steward of luxury hospitality brands,” said Fernando González Corona, Owner, Founder and President of TAFER Hotels & Resorts. “We look forward to building upon our reputation for excellence, innovation and success, expanding our footprint and providing guests and owners with unforgettable new ways to experience Diamante and Mexico’s stunning Baja.”
“We are pleased to partner with TAFER Hotels & Resorts and are confident they will deliver outstanding new resort and residential club offerings within Diamante,” said Ken Jowdy, Chief Executive Officer and Founder of Diamante Cabo San Lucas. “TAFER’s luxury brands, gourmet culinary venues, and unique amenities are well regarded throughout Mexico; even more, they share our passion for providing impeccable five-star service and creating memorable experiences at every touchpoint. We welcome TAFER’s exceptional team as part of Diamante’s next chapter as we continue to evolve and reinforce our position as one of the most ambitious and fastest growing resort development projects in Mexico.”
Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts, commented, “TAFER is renowned for its spectacular beachfront locations and Diamante Cabo San Lucas is no exception; this pristine site on the southern tip of Cabo San Lucas’ coastline is an ideal destination to expand our esteemed portfolio. We are proud to become a part of Diamante’s world-class lifestyle community, offering new and loyal TAFER guests and owners' access to these unique and exclusive amenities, including our two championship golf courses, state-of-the-art wellness facilities, and the 10-acre Crystal Lagoon®.”
“Cabo San Lucas is one of Mexico’s best and most popular vacation destinations, so we’re thrilled to meet demand and grow our presence here, providing our members with luxurious new properties at Diamante – a resort oasis unlike any other offering the very best of golf, food, and lifestyle – where they can stay and own through the TAFER Residence Club. Further, we are pleased to assume responsibility for Diamante Residence Club members, providing them an opportunity to upgrade and take advantage of each of the incredible modern resorts in the TAFER Residence Club, inclusive of existing and future locations throughout Mexico and the Caribbean,” said Robert Kistner, President of TAFER Residence Club.
TAFER’s multifaceted partnership with Diamante will include:
TAFER Luxury Hotels & TAFER Residence Club
TAFER will open two modern, luxury resorts encompassing 750 rooms at Diamante Cabo San Lucas. The community’s newest beachfront properties will showcase TAFER’s product excellence and defining pillars of gourmet cuisine, premier amenities, authentic onsite experiences, wellness offerings, and unparalleled service for guests of all kinds to indulge in distinct and memorable vacations. Additionally, timeshare opportunities will be available as a part of the TAFER Residence Club, harmonizing the luxuries of these five-star resorts with the exclusivity and autonomy of vacation ownership. TAFER will also take on management of the Diamante Residence Club, inviting members to upgrade and gain access to not only Diamante’s properties, but also TAFER Residence Club’s luxurious resorts in locations throughout Mexico that comprise its full portfolio, which is rapidly expanding to include the construction of more inventory in new and existing markets that meets the demand of all members.
Guests and owners of TAFER’s new hotels and real estate will have access to Diamante’s otherwise-private championship golf courses, including Dunes Course by Davis Love III and El Cardonal by TGR Design.
Exceptional Residences by TAFER
TAFER will also introduce exceptional residences at Diamante Cabo San Lucas, expanding its real estate portfolio throughout Mexico, which includes Garza Blanca Hotels & Resorts, Hotel Mousai, The Villa Group, Sierra Lago Resort & Spa, and Lemuria Residences. Ranging from one- to four-bedroom villas, these new high-end homes will reflect contemporary architecture and design, a celebration of outdoor living and embracing the coastal Baja region, and a lifestyle centered around luxurious relaxation, coupled with TAFER’s delivery of an incomparable owner experience perfected as a part of its longstanding and highly successful, TAFER Residence Club. With breathtaking views, a dedicated health and fitness club, multiple pools, and luxe spa all available to residents, TAFER’s outstanding villas will afford the perfect getaway or year-round home-away-from-home.
Dunes Course by Davis Love III and El Cardonal by TGR Design
As a part of its partnership, TAFER and Diamante have partnered in the ownership and operation of the Dunes Course by David Love III and El Cardonal by TGR Design. Diamante’s Dunes Course, ranked as high as #36 in the world by Golf Magazine, weaves its way through spectacular Pacific dunes and boasts amazing beach and ocean views from nearly every hole. El Cardonal course is Diamante’s second championship course, and the first-ever golf course designed by Tiger Woods and his TGR Design firm. Influenced by the old-style courses of Southern California where he grew up playing, Tiger created a course that brings back the need for strategy in golf—with several options to navigate each hole. With Diamante’s signature on-course comfort stations and dramatic long-range views of the Pacific Ocean, natural arroyos, and native dunes, El Cardonal is a golf experience not to be missed. An awe-inspiring 14-acre practice facility; clubhouse, restaurants and bars; retail center; on-course comfort stations every three holes; and signature service make for an unforgettable golf experience at Diamante.
TAFER boasts more than 40 years of hospitality leadership, as an owner and manager of award-winning brands such as Garza Blanca Resort & Spa, Hotel Mousai, Villa del Palmar, Sierra Lago Resort & Spa and Sian Ka’an Village. Its properties have been globally recognized, earning the prestigious AAA Five Diamond Award, Forbes Travel Guide recognition, Hospitality Design Awards, Conde Nast Traveler Reader’s Choice Awards, and TripAdvisor Travelers’ Choice Awards, among others. The company operates over 4,000 keys throughout Mexico, with another 2,000 under development in Mexico and the Caribbean, including these newest hotel deals, which solidify its position as a leader in luxury and all-inclusive hospitality. With a goal of expanding to top performing markets globally, TAFER projects to be managing more than 6,000 owned keys along with 2,000 keys from new affiliations by 2028.
TAFER Residence Club, a part of the TAFER Hotels & Resorts, has enjoyed more than 30 consecutive years providing quality vacation ownership services to a wide range of clients. As a member of TAFER Residence Club, owners can enjoy high-end, family-oriented, all-suites accommodations, facilities and services in properties located in the very best destinations in Mexico, including Puerto Vallarta, Cancun, Los Cabos and the Sierra Madre, with the Riviera Maya soon to join the collection.
For more information on TAFER Hotels & Resorts, please visit www.taferresorts.com and to learn more about TAFER’s management services, please visit https://www.taferresorts.com/management-services.
About TAFER Hotels & Resorts
TAFER is a forward-thinking leisure and hospitality company with an ever-growing and evolving collection of award-winning hotels, resorts and boutique villas, including the distinctive Garza Blanca Preserve Resort & Spa and Hotel Mousai in Puerto Vallarta, Villa del Palmar Cancun Resort & Spa, Garza Blanca Resort & Spa in Los Cabos, Sierra Lago Resort & Spa and Sian Ka’an Village, and Garza Blanca Resort & Spa and Hotel Mousai in Cancun with new properties opening soon across Mexico and the Caribbean. Being a principal owner of The Villa Group Resorts, which boasts 40 years of success, TAFER’s mission is to continue to merge excellence, quality, and creativity to provide extraordinary vacation experiences that can be enjoyed for a day, a week, or a lifetime. Constantly seeking to reflect the artistry that lies at the heart of the leisure industry, the company encompasses all aspects of hospitality: hotel design and construction, timeshare and residence clubs, marketing and concept design as well as tour and travel agent services. TAFER also offers a comprehensive set of hotel management services that are custom tailored to each property toward successful and profitable models.